What is permanent make-up? Permanent make-up, derma pigmentation, and micro pigmentation are all forms of cosmetic tattooing. The process is achieved when microscopic particles of colored pigment are delicately placed into the dermis around the eye, brow or lip area where it stays for an extended period of time.

Is it safe? Performed in the proper environment with a qualified therapist, risks are minimal. Allergic reactions occur in less than .1% per 100,000 and test studies have shown the effected area to be MRI safe. The Center for Disease Control has not found any increase in HIV or Hepatitas C in the past 10 years from tattooing.

Who benefits from these procedures? Besides the benefit of convenience, people with arthritis or allergies, contact and eyeglass wearers and active women, post mastectomy patients and medical conditions such as Alopecia and Vitiligo, known as medical tattooing, seem to be the most gratifying.

Does it hurt? Topical anesthetics designed especially for permanent make-up are applied to the skin 20-30 minutes before a procedure to minimize discomfort. Most people find the procedures to be a lot more tolerable than expected. In some cases, a physician can administer localized injections.

How much does it cost? Procedures range from $250-$800, depending on the area. Don't always go for the cheapest price. there are no uniform guidelines in the business, so look for someone with years of experience and thousands of procedures. check for certificates of training and continuing education.

Is it really permanent? Tattooing is a permanent process, yet fading does occur over time and it does require periodic maintenance. A qualified therapist can also alter colors that have been previously applied to create a more natural apearance.

Robin Hays, CDT,FAAM, has been practicing permanent cosmetics since 1993 after studying art and design in college. She completed and 18-month apprenticeship at the McCullough Plastic Surgery Clinic. She combines her practice solely with plastic surgeons and ophthalmologists in the Chattanooga and Atlanta areas. She is the only board certified therapist in the Chattanooga area.

She is a fellow of the American Academy of Micro Pigmentation and is also on the board of directors. She currently serves on the board of FACES - The National Craniofacial Association and is the past president.

Robin may be reached at her North Park Hospital location at 870-3223 or logging on to her website at www.RobinHays.com.